economics
John B. Taylor
Houghton Mifflin Company
For this edition, the publisher was seeking a new interior design, strongly related to the block-style cover which had established a strong visual identity for the title. To unify the cover with the new interior design, we employed a rich color palette, coordinated with colors of the cover, based interior shapes on the block-style graphic elements and featured dynamic photo-collage illustrations in part and chapter openers.